By Kirstie Scharr Nowadays, whether you've embraced it or not, social media has an impact on almost everything you see and do, including your practice. Clients use, share, and make decisions based upon social media platforms that are far-reaching. Facebook, Twitter, Instagram, Yelp and more are changing the way clients see you. [...]
There’s a battle for your financial loyalty being waged by Amazon, Walmart and Costco. Loyalty of customers like you to one of these companies translates to millions at the bottom line. That’s the reason Walmart has begun offering free two-day shipping and no membership fee to steal away Amazon customers. The big three retailers [...]
This blog deals with client segmentation, the first step in marketing. Future blogs will expand on the steps in evaluating your market and planning where to effectively invest in advertising and client contact. Julie Andrews totally summed up demographics for veterinarians when she sang in the “The King and I”… Getting to know [...]
